The Retail Management option is a highly creative and industry-oriented programme. It trains you in a variety of skills that will allow you to work in retail organisations or companies with e-Commerce functions in their retail operations. The course is taught by experienced lecturers who maintain close and constant links with the retail industry.
The skillsets in retail management you will learn include the following:
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Marketing Strategy Skills
How to use marketing research and retail communications to support successful retailing e.g. Fashion Buying & Marketing and Retail Trends & Strategies modules.
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Merchandising Management Skills
How to source for merchandise from local and overseas suppliers e.g. Retail Merchandising module.
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Visual Merchandising Skills
How to create store displays e.g. Retail Communications module.
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Store Management Skills
How to run a retail outlet e.g. Store Management module.
Retail Management
Retail selling
Retail Marketing Management
Logistics & Supply chain management
Consumer Behaviour
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