Marketing is one of the most dynamic and vibrant functions of management. Companies depend on marketing to help them make a mark in the increasingly competitive world of business. Customer-focused and market-oriented organizations are becoming the norm in the corporate sphere. In fact, eminent management thinker Peter Drucker observed very perceptively that marketing and innovation are the only two genuine functions of business. An effective marketing strategy is the key to a company¡¯s long term success. Given the pervasiveness of marketing, many managers believe that marketing is the core of business. A specialization in marketing offers several rewarding career opportunities.
Training in Marketing Management is designed to equip students/executives with the knowledge and skills needed for a successful career in the exciting fields of sales and marketing.
Introduction to Management & Managerial Effectiveness
Management: An Overview
Evolution of Management Thought
Social and Ethical Responsibilities of Management
Planning, Time Management & Objectives
Managerial Decision-making
Organizing, Organization Design & Organizational Culture
Line and Staff Authority and Decentralization
Human Resource Management and Staffing
Performance Appraisal and Career Strategy
Organizational Change and Organization Development
Managing the Human Factor and Creativity in Management
Employee Motivation and Emotional Intelligence in Management
Leadership and Change Management
Managing Communications & Multicultural Communication Skills
The Control Function & Control Techniques
Direct Control Versus Preventive Control
Management Information Systems
International Management.
Marketing Management
Marketing - The Development of the Concept
Delivering Customer Values and Satisfaction
Marketing Environment
Marketing Budgets and Costs
Understanding Consumer Buying Behavior
Organizational Markets and Organizational Buying Behavior
Marketing Research, MkIS and Demand Forecasting
Market Segmentation and Market Targeting
Strategic Planning Process in Marketing
Product, Product Lines, Product Differentiation and Positioning
New Product Development
Branding, Packaging and Pricing
Channels of Marketing
Logistics, Wholesaling and Retailing
Communication Mix in Marketing
Promotion Mix and Sales Force Management
Global Marketing Strategies
Direct and Online Marketing
Marketing of Services
Marketing Management - Ethical and Social Dimensions
International Marketing & Services Marketing
International Trade
Competitive Strategy in International Business
Entry Strategies in International Markets
Understanding Services and Services Marketing
Customer Expectations and Perceptions
Segmentation, Targeting, and Positioning
Managing Demand and Capacity
Product - Packaging the Service
Pricing Services
Promotion and Communication of Services
Place in Services
Additional P¡¯s of Marketing
International Branding
Marketing in the Internet Environment
Relationship Marketing
Developing and Managing the Customer-service Function
Globalization of Services
Marketing Services-specific Industries
(Hotels, Banking Industry, Telecom Industry, Broadcasting Services, Retailing Industry)
Education Services Marketing
Charities Marketing
Sales & Distribution Management & Industrial Marketing
Introduction to Industrial Marketing
Products, Services and Customers
Demand Issues
Organizational Buying and Buyer Behavior
Buyer - Seller Relationships
Product Strategy and New Product Development
Service Design and Delivery
Pricing Decisions
Promotion Mix
Business Networks and Technology
The Sales Organization
Sales Functions and Policies
International Sales Management
Sales Budgets
Estimating Market Potential and Forecasting Sales
Sales Quotas
Sales and Cost Analysis
Hiring and Training Sales Personnel
Compensating Sales Personnel & Motivating the Sales Force
Leading the Sales Force
Evaluating Sales Force Performance
Marketing Logistics
Wholesaling
Performance Measurement and Control
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